Look Like Nothing

Watch The Full Story

See Cerca™ Through An Ungulate's Eyes

See How Cerca™ Takes Advantage of the Deficiencies in Ungulate's Vision to Break Up the Outline of The Hunter Through
+ High Contrasting Tones
+ Large Scale Crackleture
+ Stark Colors
Ungulate
Human

Our "ungulate vision" is based on red colorblindness & the reduced clarity of ungulate's vision compared to that of humans.

With stark colors found in arid and rocky environments, Cerca™ is at home in the sagebrush steppe, the alpine tundra and everything in between. When a half second of confusion makes the difference between a good story and a punched tag, reach for our new Cerca™ Camo.

Now Available in Cerca™

Challis Fleece Jacket Challis Fleece Jacket
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NEW
First Lite Challis Fleece Jacket
$261.12 CAD
Trace Pant Trace Pant
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20% OFF
First Lite Trace Pant
Price reduced from $244.80 CAD $195.84 - $244.80 CAD
Men's Kiln Quarter Zip Men's Kiln Quarter Zip
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Up To
30%
Off
First Lite Men's Kiln Quarter Zip
Price reduced from $187.68 CAD $131.38 - $187.68 CAD
Men's Furnace Hoody Men's Furnace Hoody
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NEW
First Lite Men's Furnace Hoody
$310.08 CAD
Women's Furnace Hoody Women's Furnace Hoody
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NEW
First Lite Women's Furnace Hoody
$293.76 CAD
Origin Hoody Origin Hoody
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First Lite Origin Hoody
$277.44 CAD
Trace Quarter Zip Trace Quarter Zip
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20% OFF
First Lite Trace Quarter Zip
Price reduced from $163.20 CAD $130.56 - $163.20 CAD
Men's Kiln Hoody Men's Kiln Hoody
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Up To
30%
Off
First Lite Men's Kiln Hoody
Price reduced from $220.32 CAD $154.22 - $220.32 CAD
Women's Kiln Hoody Women's Kiln Hoody
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New Fit
First Lite Women's Kiln Hoody
$212.16 CAD
Phantom 3D Balaclava Phantom 3D Balaclava
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First Lite Phantom 3D Balaclava
$48.96 CAD
Phantom Leafy Suit Top Phantom Leafy Suit Top
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Gift With Purchase
First Lite Phantom Leafy Suit Top
$155.04 CAD
Men's Wick Short Sleeve Crew Men's Wick Short Sleeve Crew
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Up To
30%
Off
First Lite Men's Wick Short Sleeve Crew
Price reduced from $122.40 CAD $85.68 - $122.40 CAD
Men's Wick Hoody Men's Wick Hoody
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Up To
30%
Off
First Lite Men's Wick Hoody
Price reduced from $195.84 CAD $137.09 - $195.84 CAD
Men's Wick LS Crew Men's Wick LS Crew
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Up To
30%
Off
First Lite Men's Wick LS Crew
Price reduced from $146.88 CAD $102.82 - $146.88 CAD
Men's Furnace Quarter Zip Men's Furnace Quarter Zip
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20% OFF
First Lite Men's Furnace Quarter Zip
Price reduced from $261.12 CAD $208.90 - $261.12 CAD
Men's Kiln Crew Men's Kiln Crew
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20% OFF
First Lite Men's Kiln Crew
Price reduced from $171.36 CAD $137.09 - $171.36 CAD
Women's Furnace Quarter Zip Women's Furnace Quarter Zip
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New Fit
First Lite Women's Furnace Quarter Zip
$261.12 CAD
Women's Wick Short Sleeve Women's Wick Short Sleeve
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New Fit
First Lite Women's Wick Short Sleeve
$114.24 CAD
Women's Headband Women's Headband
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First Lite Women's Headband
$32.64 CAD

2024 New Gear in Cerca™

Men's 308 Pant Men's 308 Pant
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Coming Soon
First Lite Men's 308 Pant
$269.28 CAD
Men's 308 Lined Pant Men's 308 Lined Pant
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Coming Soon
First Lite Men's 308 Lined Pant
$293.76 CAD
Challis Fleece Jacket Challis Fleece Jacket
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NEW
First Lite Challis Fleece Jacket
$261.12 CAD
Men's Yuma Synthetic Short Sleeve Crew Men's Yuma Synthetic Short Sleeve Crew
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Coming Soon
First Lite Men's Yuma Synthetic Short Sleeve Crew
$130.56 CAD
Men's Yuma Synthetic Long Sleeve Crew Men's Yuma Synthetic Long Sleeve Crew
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Coming Soon
First Lite Men's Yuma Synthetic Long Sleeve Crew
$155.04 CAD
Men's Yuma Synthetic Hoody Men's Yuma Synthetic Hoody
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Coming Soon
First Lite Men's Yuma Synthetic Hoody
$204.00 CAD
Women's Yuma Synthetic Short Sleeve Crew Women's Yuma Synthetic Short Sleeve Crew
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Coming Soon
First Lite Women's Yuma Synthetic Short Sleeve Crew
$122.40 CAD
Women's 308 Pant Women's 308 Pant
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Coming Soon
First Lite Women's 308 Pant
$269.28 CAD
Women's 308 Lined Pant Women's 308 Lined Pant
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Coming Soon
First Lite Women's 308 Lined Pant
$293.76 CAD
Women's Yuma Synthetic Hoody Women's Yuma Synthetic Hoody
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Coming Soon
First Lite Women's Yuma Synthetic Hoody
$204.00 CAD

All Styles Coming Soon in Cerca™

Men's Uncompahgre Foundry Jacket Men's Uncompahgre Foundry Jacket
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NEW
First Lite Men's Uncompahgre Foundry Jacket
$554.88 CAD
Men's Brooks Down Sweater Men's Brooks Down Sweater
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Up To
30%
Off
First Lite Men's Brooks Down Sweater
Price reduced from $465.12 CAD $325.58 - $465.12 CAD
Trucker Hat Trucker Hat
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First Lite Trucker Hat
$40.80 CAD
Furnace 350 Beanie Furnace 350 Beanie
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First Lite Furnace 350 Beanie
$57.12 CAD
Trigger Glove Trigger Glove
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First Lite Trigger Glove
$97.92 CAD
Women's Headband Women's Headband
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First Lite Women's Headband
$32.64 CAD
Tundra Brim Beanie Tundra Brim Beanie
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20% OFF
First Lite Tundra Brim Beanie
Price reduced from $81.60 CAD $65.28 - $81.60 CAD
Tundra Cold Weather Neck Gaiter Tundra Cold Weather Neck Gaiter
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First Lite Tundra Cold Weather Neck Gaiter
$65.28 CAD

The Cerca™ System

Technical Camouflage Built from Wearable Solids

Shop Terra
Shop Walnut

See Cerca™ in Action

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Western Big Game '24

Born in the Backcountry

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